Bettersource

Qualifications & Work History

MSc Strategic Marketing and Management, Sydney Business School (UOW), Australia (2014 – 2015)

BBA Marketing, Foundation University Islamabad (FUI), Pakistan (2008 – 2012)

Director of Client Relations @ Ignis Network LLC (Oct 2024 – Present)

Lead client relations initiatives, ensuring exceptional service and satisfaction.
Develop and execute business strategies to strengthen client relationships and maximize revenue.
Collaborate with teams across multiple departments to streamline services and ensure delivery excellence.

Head of Business Development @ Ignis Network LLC (Feb – Oct 2024)

Directed business development efforts, driving growth and client engagement in diverse industries.
Successfully implemented strategies to expand the client base and increase revenue generation.
Managed key partnerships and identified new business opportunities to drive long-term success.

Head of Business Operations @ Touchstone Communications, Pakistan (Feb 2023 – Feb 2024)

Led 5 projects, managing a team of 70 CSRs, and increased revenue through streamlined operations.
Generated £70k in revenue under the Boilers (Berks Insulation) project.
Worked closely with senior managers and internal teams to improve operational efficiency and solve challenges.

Senior Manager, Business Operations (UK Vertical) @ Touchstone Communications, Pakistan (Dec 2022 – Feb 2023)

Enhanced customer satisfaction through expert issue resolution and process improvements.
Collaborated with teams to meet product and service-related goals and exceed performance targets.
Delivered exceptional customer service, praised by management for resolving challenges and achieving KPIs.

Senior Business Development Manager @ iOPTIME Pvt Ltd, Pakistan (Dec 2021 – Dec 2022)

Expanded presence in the North American market, generating CAD $352,800 in sales for a 3-year deal.
Successfully closed a CAD $117,600 annual deal and ran a LinkedIn campaign with a CTR of 0.52%.
Played a key role in writing website content to enhance SEO performance.

Head of International Business Development @ Optimal Logics, Australia
(Nov 2020 – Dec 2021)

Led a team to manage business in the UK and Europe, generating £200,000 in revenue.
Implemented successful cold email and LinkedIn campaigns to acquire Dynamics 365 projects.
Introduced HubSpot CRM to enhance data management and team efficiency.

Regional Sales Head @ RDX Sports, USA, remote (Jul 2019 – Nov 2020)

Led a sales team to introduce RDX Sports into the USA and Canadian markets, closing $25,000 in product sales.
Secured a major deal with BodyBuilding.com and increased sales by adding exclusive product SKUs on Amazon.
Managed key client relationships and grew revenue through strategic sales approaches.

Sales Division Head @ Solar Red, Australia (Aug 2018 – Jul 2019)

Led the sales division, generating $48,000 in profit from solar system sales.
Successfully increased lead generation efforts and closed high-value sales across residential and commercial clients.
Managed a team of 30 across various departments, including HR and Finance.

Assistant Sales Manager @ Brothers Gas, UAE (Sep 2017 – Aug 2018)

Analyzed the local market, converting 70 commercial clients to LPG buyers, resulting in a significant increase in daily sales.
Increased sales from 9 to 27 cylinders per day through effective sales strategies.
Managed key accounts, including large organizations like Al Ghurair and Gulf Pharmaceuticals.

Market Development Manager @ Solar Red Pty Ltd, Australia (Jan 2016 – Sep 2017)

Generated $0.8 million in business and led a campaign that resulted in a 29.8% sales increase.
Managed a team of 15 and spearheaded sales efforts across multiple sectors.
Developed strategies to expand market share and boost revenue.

Senior Executive, Sales and Merchandising @ Goodman Fielder, Australia (Aug 2014 – Dec 2015)

Managed Helga’s product line and implemented strategies to improve profitability by 27%.
Led sales efforts, significantly increasing market share for gluten-free wholemeal products across Sydney.
Boosted overall sales through effective promotional strategies and strategic partnerships.

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