Areebah

Marketing and HR professional with a BBA focused on Marketing and HR, offering a diverse skill set in business development, employee engagement, and digital marketing. Proven ability to generate leads, manage investor relations, and enhance employee retention through strategic HR programs. Experienced in brand strategy, account management, and social media marketing.
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Skills

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Qualifications & Work History

QUALIFICATIONS

BBA @ Institute of Business Administration (2017-2021) Karachi, Pakistan

● 3.4 GPA
● Major in Marketing
● Minor in HR

WORK HISTORY

Growth & HR Associate @ Plutus21 Capital (September 2022 - Present) Dallas, Texas (Remote)

  • Growth Department:
    • Aided in the business development of the company through collecting and analyzing prospects’ data and generating new leads.
    • Managed investor relations and ensured thorough communications with current investors for maximum client satisfaction.
  • HR Department:
    • Managed and lead all HR-related tasks including employee benefits program, quarterly reviews, and employee retention.
    • Oversaw the recruiting, hiring, and onboarding process by performing background checks, conducting interviews, issuing employment contracts, and facilitating orientations.
    • Devised and implemented strategic HR programs promoting health and wellness initiatives, which remarkably enhanced employee engagement

Intern at AKUH, Department of Surgery (July 2020-August 2020) Karachi, Pakistan

  • Team building and management.
  • Created the annual report of the department with the supervisor.

Co-founder and Marketing Head of Fitoor (February 2020) Karachi, Pakistan

  • Co-created a brand with a value proposition of bringing sellers and buyers of art onto the single platform of Fitoor.
  • Head of the creation and execution of brand strategy for Fitoor.

Digital Intern at Fibonacci Agency (February 2020-March 2020) Karachi, Pakistan

  • Account management of clients, social media marketing and strategy development.
  • Managed and Executed multiple projects for the firm

Marketing Intern at Firebird Online Tutoring (June 2019-August 2019) Karachi, Pakistan

  • Lead the team of marketing interns and created a marketing strategy for the term period.
  • Worked on category development and brand building with the CEO.

Account Executive at Fibonacci Agency (October 2018-April 2019) Karachi, Pakistan

  • Managed and built relationships with clients, handled social media campaigns and lead multiple projects.
  • Researched and worked in the PR industry of Pakistan.

Assessment

Attribute types measured include cognitive ability, skills, knowledge, personality characteristics, emotional intelligence, and past behavioral history. Note that these results should always be used as a part of a balanced candidate selection process that includes independent evaluation steps, such as interviews and reference checks.

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