Arsal K

EDUCATION

BSc Economics, National University of Sciences and Technology (NUST), Pakistan (Sep 2012 – Jun 2016)

WORK EXPERIENCE

Manager/Assistant Director – Digitization @ U Microfinance Bank (Etisalat Group), Islamabad, Pakistan (Jan 2021 – Present)

• Innovate new-to-bank products and services under State Bank of Pakistan guidelines.
• Drive existing and new B2B relationships focused on digitizing sales and financial services.
• Lead digital sales of products tailored specifically for digital channels.

Digital Sales Manager @ Finja, Lahore, Pakistan (Jul 2019 – Dec 2020)

• Managed merchant onboarding for the Finja business and marketplace platform.
• Developed strategies to increase sales and throughput of corporate merchants.
• Led corporate partnerships and digital solutions across the northern region.

Assistant Manager – Digital Payments @ Easypaisa (Ant Financial Group), Lahore, Pakistan (Sep 2018 – Jul 2019)

• Managed online campaigns for major e-commerce and digital payment partners including Daraz, Pakistan Railways, Hummart, and Telemart.
• Handled a portfolio of over 300 online merchants.
• Contributed to Careem-Easypaisa mobile top-up initiative.
• Led the gaming vertical, partnering with Telenor Pakistan and JS Bank Digital.
• Spearheaded collaboration projects between Telenor Bank and Telenor Pakistan, involving 6 major digital initiatives.

Assistant Digital Manager @ Bank Alfalah (Abu Dhabi Group), Lahore, Pakistan (Jun 2016 – Sep 2018)

• Joined as a Management Trainee Officer, leading B2B marketing for the ‘ALIF’ Mobile Wallet.
• Onboarded merchants for the AlfaMall digital marketplace.
• Collaborated with PepsiCo on a supply chain digitization project.
• Launched a co-branded mobile wallet for Nestlé as part of a workplace digitization program.

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