Ayesha S

EDUCATION

BSc Economics, Institute of Business Administration Karachi, Pakistan (2024)

• Dean’s List (2020–2024)

WORK EXPERIENCE

Growth Expert @ AIO App Inc. (Stealth Mode Tech Startup), USA, Remote (Jun 24 – Jan 25)

• Developed and executed high-impact paid marketing campaigns across Google Ads, Facebook Ads, and Instagram, leading to a 45% increase in qualified leads.
• Designed and executed data-driven marketing strategies and visually compelling content using Canva, driving a 3x increase in active user engagement and business growth.
• Regularly conducted sessions with clients in the U.S. (California & Nevada) to identify and document their specific business and operational requirements to set up usage of the AIO platform, including hardware, software configurations, and marketing channels.

Business Development Associate @ Dart Marketing, Pakistan (Sep 23 – May 24)

• Developed strategic partnerships with the supply chain of 3 companies, including Greenberg Enterprises, Me2C, and Game of Silks.
• Increased revenues by 40% by preparing detailed presentations and dashboards with market analysis, financial projections, and compiled demographics.

International Sales Executive @ Alibaba x Trademor US (Channel Partner), Pakistan (Apr 23 – Aug 23)

• Generated revenue of $2,500 through GGS and Alimatch memberships and developed quarterly marketing and sales mail campaigns, resulting in an average improvement of 44% in quarterly sales.
• Curated 5+ strategic marketing campaigns worth between $1,500 and $3,500, managed stakeholder relationships with multi-million-dollar accounts, and improved client retention from 60% to 80%.

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