Burhan H

EDUCATION

Bachelor’s in Electrical Engineering, National University of Sciences and Technology (NUST), Pakistan (2007 – 2012)

WORK EXPERIENCE

Growth Marketing Manager @ Prixite, Lahore, Pakistan, Remote (May 2024 – Present)

• Lead global B2B marketing efforts in MENA and Australasia, driving growth through data-driven insights and market entry strategies
• Head a full-scale international rebrand of Prixite, enhancing brand recognition and user experience
• Manage and mentor a diverse marketing team, refining client personas and targeting strategies through qualitative and quantitative research

Consultant @ UNDP Pakistan, Islamabad, Pakistan (Aug 2024 – Mar 2025)

• Led a study on social media algorithms and digital rights to inform policy development
• Investigated hate speech trends and promoted digital literacy through AI and blockchain workshops
• Collaborated with policymakers and tech experts to shape inclusive digital governance strategies

Head of Marketing @ Graana.com, Islamabad, Pakistan (Nov 2023 – May 2024)

• Directed marketing activities for IMARAT, Graana.com, Agency21, and PropSure
• Oversaw brand and communication strategies, digital planning, and social media operations

Marketing Manager @ IMARAT, Islamabad, Pakistan (Nov 2023 – May 2024)

• Led multi-brand marketing for IMARAT Group’s ecosystem, driving $80M in sales via integrated campaigns for Graana.com, Agency21, Amazon Mall, and IMARAT Builders Mall
• Managed operations for 70+ offices nationwide, overseeing events, client connects, and OOH activations
• Drove international marketing in UK and North America and led AI integration across marketing functions
• Directed design, performance marketing, and social strategies across digital and traditional platforms
• Served on the leadership team, overseeing production and establishing KPIs

Strategic Communications Consultant @ NACTA, Pakistan (Oct 2023 – Feb 2024)

• Advised on strategic communication practices focused on clarity, empathy, and audience engagement
• Guided senior leadership in developing approachable, impactful messaging
• Designed digital outreach strategies and led social media, engagement, and awareness campaigns

Sr. Manager (Performance & Growth Marketing) @ DAO PropTech, Islamabad, Pakistan (Apr 2021 – Oct 2023)

• Designed and executed growth strategies that drove key business metrics
• Integrated CRM across marketing, sales, and support functions, increasing reinvestments by 40%
• Led cross-functional teams in executing digital strategies that delivered $12M+ in sales with 1.8x industry average conversion
• Managed high-impact PR campaigns with coverage in Forbes, Tribune, and Business Recorder

Assistant Manager (Web & Social Media) @ Pakistan Peace Collective, Pakistan (Dec 2018 – Mar 2021)

• Led digital literacy initiatives and training programs across Pakistan, UK, Australia, and the US
• Introduced social listening tools and launched digital projects reaching 1M+ followers and 100M views
• Conducted nationwide workshops on fact checking and disinformation
• Represented Pakistan at global forums including TASM 2019 and Mozilla Festival

Assistant Manager (Marketing & Communications) @ Urban Suiting Impex, Pakistan (Jan 2017 – Dec 2018)

• Developed marketing strategies tailored to the textile sector, ensuring consistent brand messaging
• Strengthened buyer relationships and streamlined communication channels
• Led email marketing and paid ad campaigns to increase visibility and engagement
• Managed marketing budgets and conducted market analysis to guide strategic decisions

Consultant (Digital Media & Communications) @ CHAL Foundation, Pakistan (Nov 2016 – Dec 2018)

• Led brand development and digital engagement initiatives, including a 200% YoY increase in campaign performance
• Launched digital fundraising that exceeded targets and broadened donor base
• Redesigned web and email communication assets for enhanced engagement

Digital Marketing Team Lead @ Pak Servers, Islamabad, Pakistan (Apr 2014 – Dec 2016)

• Supervised a team of marketers, managing end-to-end digital campaigns across platforms
• Integrated SEO, content, and paid ads into unified strategies to maximize ROI
• Collaborated with cross-functional teams to align product messaging and user engagement
• Reported key performance metrics to senior management, translating insights into strategy

Digital Marketing Executive @ Pak Servers, Islamabad, Pakistan (Sep 2012 – Mar 2014)

• Developed comprehensive digital strategies incorporating SEO, social media, and email marketing
• Managed multi-platform social media content, maintaining brand consistency
• Led keyword research and website content optimization to improve organic search rankings
• Analyzed user engagement data to refine content targeting and campaign strategy
• Executed email campaigns with tailored messaging to support client relationships

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