Hassan Z

QUALIFICATIONS

MSc. Marketing, Alliance Manchester Business School, Manchester, UK  (Sept 2023 - Sept 2024)

• Engaged in practical projects with industry leaders to enhance real-world applicability.
• Led a detailed analysis on the effectiveness of cashback campaigns, identifying key strategies to enhance customer loyalty and boost sales across P&G’s product categories.

Int. School of Management (ISM), Dortmund, Germany International Business (Erasmus Exchange) (June 2017 - Jan 2018)

• Engaged in cross-cultural learning, refining intercultural communication skills.
• Collaborated with diverse peers on projects, exchanging insights in market strategies.
• Explored Germany's business landscape, enhancing understanding of global commerce.

Bahçeşehir University, Istanbul, Turkey International Business & Trade (Sept 2015 - June 2019)

• Specialised in crisis mitigation and risk assessment, ensuring adaptability in dynamic business environments.
• Excelled in the Erasmus exchange program, gaining multicultural insights.
• Awarded 5 High honour roll certificates.

WORK HISTORY

Communications Specialist @ Parwaaz Financial Services (NBFI), Lahore, Pakistan (Sept 2022 - Aug 2023)

• Created a marketing strategy for 5 years (2022-2027) to secure additional funding of $3.85 Million.
• Established and implemented a noticeable social media presence and growth strategy.
• Facilitated relationships with key stakeholders, including FCDO UK and the Bill & Melinda Gates Foundation.
• Aided in visually improving content prepared for internal and external stakeholders, such as FCDO, and UK Aid.
• Developed and implemented a 5-year corporate brand and marketing strategy.
• Facilitated in the completion of the website and tasks such as website optimisation, Google business registry, language translations, and UX Improvements.

Manager Strategy & Client Services @ GroupM, Lahore / Karachi, Pakistan (Sept 2021 - Sept 2022)

• Cultivated strong relationships with key clients and stakeholders, serving as a trusted advisor and strategic partner in achieving mutual goals. Liaised with noticeable brands such as Unilever, P&G, PepsiCo & Toyota.
• Directed client service operations, ensuring exceptional service delivery and client satisfaction through proactive communication and personalised solutions.
• Successfully integrated brand campaigns into TV, Radio, and Print media (OOH) for a wider outreach.
• Led cross-functional teams to analyse market trends, competitive landscapes, and client feedback, informing strategic decision-making and optimising service offerings.
• Developed and optimised performance marketing campaigns across Paid Search, Social, and Display channels, achieving a 15% increase in business growth.
• Implemented cross-channel marketing strategies and A/B tests to enhance campaign performance and client ROI.
• Implemented and managed end-to-end campaign operations, including setup, optimisation, and reporting, ensuring alignment with client objectives and KPIs.
• Utilised Google Ads and Facebook Blueprint certifications to drive effective campaign strategies and performance improvements.

Sr. Communications Officer @ WWF-Pakistan, Lahore, Pakistan (Oct 2019 - Sept 2021)

• Managed all social media platforms for WWF-Pakistan, including Facebook, Instagram, LinkedIn, YouTube, and Twitter, with a combined following of over 1.4 million followers and supporters.
• Expanded outreach, engagement, lead generation and fundraising efforts, resulting in a 40% growth in donor contributions over 2 years.
• Utilised analytical tools and performance metrics to continuously improve campaign effectiveness and achieve business goals. Collaborated with cross-functional teams and 30+ internal stakeholders to craft compelling content aligned with WWF's six conservation practices.
• Engaged in collaborative efforts with esteemed external partners such as (UN-WFP, IWMI, Oxfam, and IFRC), while coordinating internal teams to align content with WWF's conservation practices.
• Led vlog and documentary production on WWF and environmental topics, resulting in viral success with over 20 million engagements within the first 3 months. Acknowledged by news outlets and government officials for impactful efforts.
• Attained an extraordinary 550% growth in the social media community, elevating total supporters from 200,000 to 1.4 million within just 2 years.

Marketing Executive @ TalentBrandly, Krakow, Poland (Jan 2018 - Oct 2019)

• Planned and conducted marketing survey and trend analysis contributing to 25% increase in client outreach.
• Coordinated in conducting detailed market surveys and sentiment analysis for clients.

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