EDUCATION
BBA Marketing, Lahore School of Economics, Pakistan (2024)
WORK EXPERIENCE
Strategic Partnerships Manager @ The Hexaa, USA, Remote (Feb 2025 – Present)
- Build and scale outreach pipelines, generating 150+ qualified leads for AI automation services.
- Prospect US-based B2B clients across healthcare, construction, and fintech sectors via LinkedIn.
- Secure 20+ monthly meetings with C-level and IT executives through tailored soft-sell messaging.
- Create detailed Ideal Customer Profiles (ICPs) and customized messaging for the US market.
Digital Marketing Manager @ California Employers Solutions Inc, USA, Remote (June 2023 – Feb 2025)
- Launched LinkedIn, Instagram, and YouTube presence from scratch for a US-based client.
- Executed on-page and off-page SEO strategies, resulting in a 40% increase in website traffic.
- Developed SEO-optimized content calendars based on keyword research and analytics.
- Managed the creation and scheduling of engaging digital content across platforms.
Social Media Manager @ Store.Misfit, Lahore, Pakistan (Jan 2023 – Jan 2024)
- Developed and executed social media strategies to strengthen brand presence and engagement.
- Managed the brand’s social media accounts, producing high-quality, platform-specific content.
- Analyzed performance metrics and implemented data-driven adjustments to improve reach and interaction.