Huma A

EDUCATION

Master’s in Systems Engineering, National University of Sciences and Technology (NUST), Islamabad, Pakistan (2017 – 2018)

Bachelor’s in Electrical and Electronics Engineering, National University of Sciences and Technology (NUST), Islamabad, Pakistan (2010 – 2014)

WORK EXPERIENCE

Performance Marketing Manager @ Stratus Media, Canada, Remote (May 2023 – Present)

• Lead performance marketing initiatives for SiTime Corporation, the world leader in precision timing solutions
• Manage a hybrid strategy across paid media, SEO, and e-commerce performance to support lead generation and revenue growth
• Strategically manage and optimise Google Search, Display, and Retargeting Ads with tailored landing pages based on product categories and buyer intent
• Execute full-funnel paid media campaigns focused on e-commerce sales and B2B lead acquisition
• Lead end-to-end SEO strategy
• Collaborate with product and sales teams to align campaign objectives with business goals

Senior Marketing Manager @ Spectre Tech Services, USA, Remote (Mar 2022 – Apr 2025)

• Managed multi-channel digital marketing initiatives to support client acquisition and retention
• Oversaw strategy, execution, and optimisation across paid advertising, content marketing, and conversion tracking
• Coordinated with internal teams and stakeholders to align deliverables with business KPIs

Marketing Lead @ Meet on Bubble, USA, Remote (Jan 2023 – Jan 2025)

• Led marketing strategy and execution for user acquisition and engagement
• Directed performance campaigns, creative development, and analytics reporting to support growth metrics
• Oversaw cross-functional collaboration across design, product, and performance marketing teams

Marketing Manager @ Digital Umbrella Marketing Agency, Pakistan (Mar 2020 – Mar 2022)

• Delivered full-funnel marketing support for multiple clients across various industries
• Managed campaign planning, paid media execution, and reporting
• Developed content strategies and worked with design and development teams to optimise landing pages and creatives

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