Laibah T

EDUCATION

Bachelor of Business Administration, Institute of Business Administration - IBA Karachi, Pakistan (2023)

WORK EXPERIENCE

Marketing Manager @ Cyflex, UK, Remote (Oct 2024 – Present)

• Collaborate with fitness influencers and brand ambassadors across the UK to expand reach and credibility among target audiences.
• Increase online sales through targeted digital marketing campaigns across multiple social media platforms, achieving a 15% growth within the first six months.
• Allocate and manage the marketing budget effectively, ensuring cost-efficiency and maximum ROI.
• Expand social media following by 50% in the first quarter of 2025, enhancing brand engagement, customer loyalty, and driving a 25% increase in website traffic.

Customer Service Advisor @ Bath & Robes Ltd, UK, Remote (Jul 2024 – Oct 2024)

• Handled a high volume of emails and calls to address and resolve customer concerns efficiently.
• Maintained accurate records of customer interactions and transactions, utilising ERP systems to streamline operations and ensure data integrity.
• Resolved customer queries related to product exchange, refund, and returns, ensuring high levels of satisfaction.
• Built a loyal clientele by offering customised product variations and facilitating seamless global delivery.

Project Coordinator @ Nitrobyte Pvt Ltd, Karachi, Pakistan (Dec 2022 – Jul 2024)

• Managed sales and marketing projects for clients in diverse industries including medspa, retail, insurance, real estate, and automotive.
• Utilised CRM tools such as Monday, Slack, and HubSpot to manage client data, track project progress, and facilitate seamless communication.
• Developed and executed outreach strategies to engage potential clients and foster long-term business relationships.
• Worked closely with sales and marketing teams to meet client goals, boosting satisfaction and repeat business.
• Provided regular status updates to clients, ensuring transparency and trust.
• Coordinated cross-functional teams to deliver projects on time and within budget.
• Awarded Employee of the Month for exceeding sales targets, demonstrating exceptional productivity, and building strong customer relationships.

Business Consultant @ Xenith Sales, Karachi, Pakistan (May 2022 – Aug 2022)

• Led a sales team in cold calling and closing sales for LMS software, achieving high conversion rates and meeting sales targets.
• Developed and implemented effective sales strategies that significantly increased software adoption.
• Engaged with clients to understand their needs and deliver tailored solutions, fostering long-term relationships.
• Analyzed sales data regularly to identify trends and optimize sales processes through data-driven decisions.

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