Mahad I

QUALIFICATIONS

MS in Business Analytics @ Riphah International University (2023 – Present, Expected Jan 2025)

Bachelors of Business (Honors) @ Taylor's University (Malaysia) (2020 – 2022)

Diploma in Business @ Taylor's University (Malaysia) (2018 – 2020)

WORK HISTORY

Senior Associate, Marketing @ MTronic Pakistan (MRS Technologies) (Feb 2024 – Present)

• Troubleshot and resolved platform issues in HubSpot, managed integrations and ensured seamless operations across systems aligned with business goals.
• Served as the primary point of contact for clients, delivering ongoing support, clear communication, and building strong business partnerships.
• Created targeted drip campaigns, segmented leads, and optimized communication strategies to drive improved conversion rates and measurable outcomes.
• Tracked campaign performance, identified trends, and provided actionable insights to inform strategy and enhance client satisfaction.
• Ensured HubSpot workflows and reports align with client and organizational goals for efficient operations.
• Leveraged HubSpot to organize leads, implement workflows, and ensure smooth handoff to sales teams.

Key Achievements:

• Executed multi-channel campaigns across WhatsApp, email, and LinkedIn, leveraging data-driven insights to optimize engagement strategies.
• Designed and implemented automated workflows to streamline lead nurturing, follow-ups, and client engagement, enhancing operational efficiency.
• Developed inbound and outbound strategies using cold outreach, LinkedIn Sales Navigator, and social media to improve lead generation processes.

Brand Relationship Specialist @ VeGrow (Remote - USA) (June 2023 – Jan 2024)

• Strategized and executed digital marketing campaigns across multiple platforms, including Meta Ads and Google Ads, to maximize reach, drive engagement, and generate qualified leads.
• Shifted from traditional CRM approaches to GoHighLevel CRM, leveraging automation tools to design and implement workflows, lead nurturing funnels, and customer segmentation strategies for enhanced efficiency.
• Designed and executed email marketing campaigns using automation tools to nurture leads, boost conversions, and maintain consistent customer engagement.
• Collaborated with cross-functional teams to deliver marketing solutions, optimize workflows, and refine content strategies to align with business goals.
• Provided detailed reporting and insights through Google Analytics to track website traffic, audience behavior, and campaign performance, helping guide strategic decisions.

Marketing Officer @ Fauji Cement Company Ltd (Islamabad, Pakistan) (March 2022 – June 2023)

• Developed and maintained strong, long-lasting relationships with key clients, ensuring their needs were met and fostering loyalty.
• Negotiated and closed agreements with key clients, ensuring mutual satisfaction and maximizing profitability by 25%.
• Addressed and resolved client issues and complaints promptly, maintaining trust and satisfaction.
• Served as the main point of contact between clients and internal teams, ensuring timely and successful delivery of products and services.

Key Achievements:

• Identified opportunities to grow business with existing clients and implemented strategies to achieve sales targets.
• Led the implementation of SAP ERP systems, improving data integrity and enhancing reporting accuracy by 25%.
• Analyzed key marketing performance indicators (KPIs) to enable real-time strategy adjustments and achieve sales targets.
• Collaborated on projects such as Zaraj Mall, Park View City, and Serena (Hunza), using market trend analysis and customer insights to develop tailored marketing plans.

Apprenticeship @ KPMG (Kuala Lumpur, Malaysia) (Jan 2027 – Feb 2027)

• Learned basic data analytics concepts.
• Assisted with data collection and cleaning.
• Created simple data visualizations.
• Gained exposure to data-driven decision-making.
• Supported data reporting tasks.

CERTIFICATIONS

• Data Visualization with Power BI (DataCamp)
• Introduction to Python (DataCamp)
• Introduction to Power Query on Excel (DataCamp)
• Digital Marketing (Programming Hub)
• Google Ads for Beginners (Coursera)
• Fundamentals of Digital Marketing (Google Digital Garage)
• Business Analysis Foundations (LinkedIn Learning)
• Data Visualization with R (Great Learning)
• Data Science with R (Great Learning)

TECHNICAL SKILLS

• Data Analytics Tools: Power BI, Python (Jupyter, Google Colab), Tableau, Microsoft Excel, SPSS
• Marketing Platforms: Meta Business Suite, Google Ads
• CRM & Marketing Automation: HubSpot, GoHighLevel, LinkedIn Sales Navigator

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