Mahnoor M

EDUCATION

BSc in Accounting & Finance, Institute of Business Administration, Karachi, Pakistan (2021 – 2025)

WORK EXPERIENCE

Finance Project Trainee @ L'Oréal, Karachi, Pakistan (Jan 2025 – May 2025)

• Executed 25+ store visits across Modern and General Trade, and conducted detailed e-tailer assessments to evaluate OSA, SOS, visibility, CPS, and PED.
• Conducted Price Elasticity of Demand (PED) analysis for 400+ SKUs across L’Oréal Paris, Garnier, and Maybelline, supporting optimized pricing strategies and data-driven forecasting.
• Developed comprehensive Price Indexing and Laddering models to categorize products based on affordability and consumer purchasing behavior.

Business Development Representative @ FunFox Program, Australia, Remote (Nov 2023 – Oct 2024)

• Promoted the FunFox Program to over 400+ international leads across Australia, the UK, USA, Canada, and the Middle East, achieving a 60% conversion rate.
• Managed 750+ client interactions using CRM tools (Close and HubSpot), overseeing a global sales pipeline to support business growth.

Finance Intern @ Unilever Pakistan Limited, Karachi, Pakistan (Jun 2024 – Aug 2024)

• Tabulated Return on Working Capital (ROWC) for 350+ distributors in Q1 2024 and contributed to strategies for a 6% improvement in subsequent quarters.
• Created an ROWC Playbook and led change management sessions for 25+ Area Managers, improving distributor performance effectiveness by 50%.
• Conducted Customer Profitability, SKU-wise Profitability, and TTS analyses for 8+ modern trade customers (2019–2024), informing commercial policy shifts.
• Led policy recommendations using SWOT and EPOS analyses, influencing decisions for key retail partner Imtiaz Pvt Ltd.

Deal Advisory Intern @ KPMG in Pakistan, Karachi, Pakistan (Jan 2024 – Feb 2024)

• Developed complex financial models for clients including Shell and Searle, evaluating sector trends and investment feasibility.
• Conducted policy research on 8+ international clients and presented infographic-based analyses to support strategic decision-making.

Educational Consultancy Intern @ IDP Pakistan, Karachi, Pakistan (Oct 2023 – Jan 2024)

• Counseled 35+ students on US F-1 visa applications, SOPs, and submissions through Shorelight and Northeastern platforms.
• Led 6+ outreach campaigns for IDP Pakistan, resulting in 150+ registrations for Education Expo 2023.

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