Maimoona B

QUALIFICATIONS

Master’s in Business Administration , Institute of Business Management MBA – (2019 - 2020)

Bachelor’s in Business Administration, Institute of Business Management BBA – (2014 - 2018)

WORK HISTORY

Marketing Manager @ GoFleet (December 2023 - Present)

• Achievements: Launched the website for the new startup Myinstallhub, and created promotional videos for their products.
• Helped design landing pages and lead magnets for Xentag, another company of my employer.
• Develop comprehensive marketing plans and strategies, including target market identification and campaign planning.
• Create and manage content strategies aligned with brand objectives, producing various types of content such as blog posts and social media.
• Conduct research to understand audience demographics and behaviors, performing market analysis to identify trends and optimize strategies.
• Plan, execute, and optimize digital advertising campaigns across multiple platforms to maximize ROI.
• Develop and optimize landing pages and content for effective user engagement and conversion.
• Create wireframes for web and mobile interfaces, ensuring cohesive execution with cross-functional teams.

Copywriter @ Jouleslabs (June 2023 - August)

• Strategize, curate and overlook all copy tasks for jouleslabs and two more child companies – Reviewxpo and Crowdfundly

Marketing Associate @ Aga Khan University Hospital (July 2021 - Dec 2022)

• Achievements: Exceptional performance award for 2021. Executed successful bone and joint week campaign and increased volumes by 10%. Also, successfully executed oral health campaign to help increase clinic volumes by 15%.
• Responsible for 360-degree marketing and all copy/content including (email, Ads, scriptwriting for video content, Newspapers, Radio, Banners, Billboards, Text SMS, social media and YouTube)
• Developing yearly and quarterly marketing plans for service lines. Working with agencies for video content and media buying.
• Creating impact reports for all marketing activities.
• Managed marketing budgets with monthly reporting and analysis. Successfully designed and Implemented Google search, display Ad campaigns as well as Facebook Ad campaigns

Senior Marketing Executive @ Isa Comstar (June 2020 - Dec 2020)

• Achievements: Initiated new website development project to bring the company’s website up to current industry benchmarks.
• Developed SEO friendly website content after learning and understanding technical software applications in collaboration with production team.
• Advised stakeholders on attainable goals and introduced an omnichannel approach to increase customer satisfaction.
• Developed marketing strategies to attract new clients in USA.
• Partnered with US agency to market the water software

Business Development Executive @ Isa Comstar (Nov 2019 - May 2020)

• Develop prospect lists - leads (B2B)
• Submit MQLs to sales team as well as make sales calls to clients in USA.
• Prepare sales presentations and proposals to explain product specifications and applications

Social Media Accounts Manager @ Department M, Karachi (May 2018 – Nov 2019)

• Develop, and execute marketing strategies for clients.
• Develop content plan and conceptual design for multiple clients from different industries.
• Performance evaluations of design, development and customer support staff and oversee their daily activities.
• Develop pricing strategies, balancing organizational objectives and ensuring customer satisfaction.
• Initiate market research studies or analyze their findings

PROJECTS

• Capstone - 1 (Digital marketing Campaign for Meezan Bank Limited)
  • Development of a social media awareness campaign for Islamic Banking in general, highlighting the Shariah Compliant services of Islamic Banking to their customers, non-customers, general public and children through different creative concepts, marketing tools and channels.
• Capstone - 2 (Service Captain Program for Energy Solutions Limited)
  • Development of business model and SOP for branding the service industry. A concept service model was developed for trusted service and maintenance of ESL's existing corporate customers with big generators as their assets and also commercial residential generators

SKILLS

• Wireframing, landing pages
• Lead generation
• LinkedIn Marketing
• Creative/Website content writing
• Social media management
• Google Display/Search Ads
• Social Advertising
• Shopify/Wix store management
• Canva

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