EDUCATION
BSc Economics, National University of Sciences and Technology, Pakistan (Sep 2016 – Jun 2021)
WORK EXPERIENCE
Relationship Manager @ B3Networks, Singapore, Remote (2023 – Present)
- Establish and maintain strong channel partnerships with 50+ accounts through proactive relationship management.
- Provide comprehensive support and guidance to partners to ensure effective utilization of the B3Networks platform and smooth daily operations.
- Act as a liaison between partners and internal teams, facilitating communication and coordination to achieve shared objectives.
- Monitor partner performance, identify business growth opportunities, and conduct in-depth pre-sales analysis.
- Develop Go-To-Market strategies and optimize promotional activities to enhance customer acquisition.
- Execute successful product launches by organizing webinars and creating engaging content tailored to partners’ needs.
Content Strategist @ Switch Communications, Pakistan (2022 – 2023)
- Conducted in-depth research on the product domain and led the ideation process to generate creative content aligned with the brand’s target audience.
- Analyzed and enhanced content strategy, delivery, and promotion using editorial calendars.
- Produced compelling copy across various content types, including blog posts, articles, marketing collateral, websites, social media, pitch decks, and product manuals.
- Collaborated with designers, product marketers, sales professionals, external influencers, and industry experts to develop relevant content catering to stakeholders and target audiences.
- Assisted the Value-Added Services (VAS) team in achieving a target of 45 million customers and 60,000 subscribers per day.
Content & Outreach Manager @ Rabt, England, Remote (2021 – 2022)
- Created well-researched content for online publications, ensuring organized writing schedules and timely project completion.
- Identified development areas by monitoring and analyzing Key Performance Indicators (KPIs), contributing to the company’s successful pre-seed funding of USD 15,000.
- Established and managed a comprehensive international database of key partners, customers, and content collaborators.
- Developed a company profile that outperformed 1,000+ global startups, leading to qualification for the Kazan OIC Youth Entrepreneurship Forum 2022 and the Malaysian Research Accelerator for Technology and Innovation (MRANTI) Global Accelerator Program.