Mehreen M

EDUCATION

BSc Marketing and Management, University of Sussex, UK (2019 – 2022) 

WORK EXPERIENCE

Digital Marketing Specialist @ Connected Safety Net, UK, Remote (Nov 2024 – Present)

• Manage digital marketing operations for UK and UAE clients, overseeing social media strategy and execution.
• Develop and maintain landing pages to drive user engagement and lead generation.
• Collaborate with cross-functional teams to ensure alignment of content, branding, and marketing objectives.

Digital Marketing Associate AMEA @ Syngenta, Karachi, Pakistan (Mar 2024 – Nov 2024)

• Led regional digital campaigns, including the high-impact launch of MIRAVIS Duo.
• Applied data-driven strategies to enhance digital engagement across diverse AMEA markets.
• Managed cross-functional collaboration to align campaign goals with business objectives.

Digital Associate @ Jazz, Islamabad, Pakistan (Sep 2023 – Mar 2024)

• Managed digital marketing initiatives, including content development and campaign optimization.
• Analyzed user engagement metrics to inform strategy and improve reach.
• Collaborated across departments to enhance brand presence and support customer acquisition.

Territory Manager @ British American Tobacco, Lahore, Pakistan (Apr 2023 – Sep 2023)

• Oversaw a team of 17 Distribution Representatives, 3 Field Sales Officers, and 6 Retail Trade Facilitators.
• Managed operations across 1,700 retail outlets in the Samanabad region.
• Executed territory sales strategies, ensured market coverage, and met performance targets.

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