Minahil N

EDUCATION

BSc. (Hons) Management Science, Lahore University of Management Sciences (LUMS), Pakistan (Sept 2019 – June 2023)

• Placed on the Dean’s Honor List (2020-2021)

WORK EXPERIENCE

Digital Marketing Lead @ Estilo, Lahore, Pakistan (Aug 2020 – Present)

• Reached 50,000+ global customers within the first month by executing a targeted marketing strategy across social media, email campaigns, and online advertising.
• Boosted sales by 15% over 3 years through strategic collaboration with the Creative Manager to design market-aligned, trend-driven articles.
• Increased online traffic and followers by 25% through compelling engagement strategies.

Associate: Global Market Insights – Client Delivery/Consulting EMEA @ Atheneum Partners, Lahore, Pakistan (July 2023 – Sept 2024)

• Delivered EUR 70,000+ in revenue by managing global projects in due diligence, strategy planning, and market analysis, consistently exceeding monthly KPIs.
• Recruited 500+ industry experts with a 72% conversion rate, securing long-term contracts and enhancing client engagement.
• Completed 400+ projects through efficient time management and negotiation, ensuring client satisfaction and repeat business.

Sales and Marketing Intern @ Nestlé Pakistan, Lahore, Pakistan (June – Aug 2022)

• Boosted operational efficiency by 10% by streamlining internal branding processes during the transition to the new head office.
• Enhanced performance tracking and reporting accuracy, contributing to a 3% increase in key brand metrics such as consumer imagery and market share.
• Elevated employee satisfaction by 6% in July by organizing hybrid training sessions for over 100 employees.

SKILLS & LANGUAGES

• MS Office, Adobe Photoshop, SPSS, RStudio.
• Urdu, English.

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