EDUCATION
Bachelor of Public Administration, NUST School of Social Sciences and Humanities, Islamabad, Pakistan (2023)
WORK EXPERIENCE
Marketing Coordinator @ S&P Global, USA, Remote (Sep 2024 – Present)
- Generate leads through thought leadership blogs, case studies, webinars, industry events, and social media marketing
- Support cross-sell initiatives, contributing to a sales pipeline of USD 780,000
- Create and distribute weekly internal newsletters to equip sales teams with promotional content
- Work with tools including Salesforce, Adobe Marketo, Workfront, and Sales Navigator
Associate - Credit Client Services @ S&P Global, USA, Remote (May 2023 – Sep 2024)
- Delivered customer service to over 1,049 unique clients, including both subscribers and non-subscribers
- Achieved a 98% client survey response rate as a key representative of the Credit team
- Onboarded and mentored four junior team members, ensuring strong performance outcomes
- Skilled in Salesforce, CxEngage, Zoom, and Microsoft Teams
Founder & CEO @ ClothesVerse, Islamabad, Pakistan (Jul 2022 – Present)
- Maintain a 99% customer satisfaction rate by optimizing customer experience
- Analyze customer journeys to develop targeted marketing strategies
- Lead social media strategy and ensure consistency of brand voice across communications
- Focus on audience targeting, achieving 38% market penetration toward annual goals
- Implement Trello as the team’s project management tool; previously used Google Docs and Sheets