Mustafa R

Education

• Bachelor of Business Administration (BBA) in Marketing & Supply Chain @ SZABIST Islamabad (Sep 2019 – Jun 2023)

Work Experience

Sales Development Representative @ Motive (Feb 2024 – Present)

• Managed and followed up on a high volume of daily Marketing Qualified Leads (MQLs) to ensure timely engagement and qualification, contributing to a steady sales pipeline.
• Successfully nurtured prospects through personalized outreach, building strong rapport and trust to drive higher conversion rates and shorten the sales cycle.
• Demonstrated exceptional proficiency in Salesforce and Salesloft for lead tracking, activity logging, and campaign execution, ensuring no opportunity was missed.
• Acted as the first point of contact for potential customers, delivering an outstanding initial customer experience that consistently aligned with brand values and sales goals.
• Collaborated closely with Account Executives to smoothly transition qualified leads, improving close rates and enhancing overall sales team performance.
• Adapted outreach strategies based on prospect behavior and feedback, resulting in improved engagement and increased meeting booking rates.
• Proactively identified customer pain points and tailored messaging to address specific needs, enhancing lead quality and nurturing effectiveness.
• Maintained a strong understanding of product offerings and industry trends to confidently address objections and position solutions effectively during early sales conversations.
• Ensured accurate and up-to-date CRM data hygiene, contributing to reliable forecasting and strategic planning for the sales and marketing teams.
• Recognized for consistently exceeding weekly outreach and meeting goals, helping the team surpass quarterly pipeline generation targets.

Digital Marketing Associate @ Python Technologies (Jul 2023 – Jan 2024)

• Handled social media accounts by responding to queries and generating potential leads.
• Developed and executed comprehensive digital marketing campaigns to reach key audiences, utilizing platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
• Identified emerging trends and developed content catering to the intended target audience.
• Managed content calendar to ensure timely delivery of high-quality content aligned with the company's goals and industry trends.
• Used consistent branding and language to communicate with the intended target audience more efficiently.
• Executed targeted email marketing campaigns to nurture leads, promote product launches, and communicate with the company's client base.
• Attended meetings both physically and remotely with clients to keep them updated and communicated deliverables to the team.
• Worked closely with the sales and product teams to align marketing efforts with overall business objectives.
• Prepared regular reports for management, highlighting trends, insights, and recommendations for optimization.

Co-Founder @ Rayseen (Jun 2022 – Present)

• Co-founded an e-commerce company dealing in women's footwear and handbags.
• Identified and resolved core operational issues including cash flow, inventory, and cost management.
• Developed and implemented budget plans, monitored expenses, and optimized revenue through pricing strategies and sales analysis.
• Managed all marketing activities including brand positioning, pricing, distribution channels, and customer acquisition.
• Established relationships with suppliers, negotiated contracts, and monitored quality and delivery timelines.
• Handled social media accounts, responded to customer queries, and converted leads into sales.
• Forecasted trends and created targeted content for the intended audience.
• Gained hands-on experience in SEO, Meta Ads, Google Ads, and influencer marketing campaigns.

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