Nabiha S

QUALIFICATIONS

Masters of Business Administration (Thesis English) (Major: Marketing) - İstanbul Geli̇şi̇m Üni̇versi̇tesi̇ (2022 - 2025)

Bachelor of Business Administration (Major: Brand Marketing) - National University of Computer and Emerging Sciences (FAST-NU) (2015 – 2019)

WORK HISTORY

Digital / Marketing Executive @ RetailCare (Bettersource Australia) – Remote (Jan 2024 – Present)

• Set up the entire marketing function from scratch, including systems, documentation, and content workflows.
• Boosted organic website traffic by 60%+ in 6 months through technical SEO implementation (meta tags, H1/H2 optimisation, internal linking, keyword planning).
• Created 25+ end-to-end solution documents and 2 company-wide marketing playbooks for internal and external use.
• Designed and managed RetailCare’s social media channels (LinkedIn, Instagram), delivering a 4x increase in follower growth and consistent monthly content.
• Launched the company’s first Klaviyo newsletter and EDM campaigns, achieving an average 38% open rate and 15% CTR across the first 5 campaigns.
• Created branded content for 60+ case studies, blogs, and pitch decks, directly supporting sales enablement.
• Maintained visual consistency across all assets using Canva and Adobe tools.
• Managed external communication with clients and partners to ensure aligned messaging and campaign delivery.assets

Marketing Research Specialist @ Living Path (US Based Online Job) (July 2021 – Present)

• Worked as a Mystery Shopper by calling Old Age Communities as a US customer
• Gathered data and compiled and entered it into the company's dashboard
• Worked on different backlog projects such as researching data for communities online

Social Media Marketing Manager/Executive Assistant (Working for CEO) @ Hermers Capital (US Based Online Job) (July 2020 – July 2021)

• Worked on LinkedIn Outreach
• Handled all tasks and accounts for the CEO of the Company
• Worked on Designing Posts on Instagram
• Designed and created content for Websites
• Wrote blogs for the website

Sales Executive (Operations) @ Digital Globe Services Inc. (January – May 2017)

• Worked on multiple listening, reading, hearing, and speaking tests
• Dealt with inbound sales calls from US customers

Business Development Executive (Internee) @ Thumb Solutions (Thumbsol) (June – July 2016)

• Worked on editing the company’s website
• Worked on writing the company’s profile
• Handled getting projects and placing bids on platforms like freelancer.com and guru.com

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