Sam J

QUALIFICATIONS

MBA Finance @ University of Southern Queensland (2011-2013)
Toowoomba, Australia
• 6.0/7.0 GPA

BBA @ COMSATS Institute of Information Technology (2006-2011)
Islamabad, Pakistan
• 2.65 /4.0 GPA

WORK HISTORY

E-Commerce Project Manager @ RDX Sports (September 2019 - Present)

• Responsible for leading key projects in revenue-generating departments such as Marketing & Branding, Performance Marketing, and B2B
• Implementation and delivery of Email Marketing for the brand, generating over 25% incremental revenue.
• Implementation and delivery of Affiliate Marketing initiative for the brand, generating over 120,000 GBP in revenue over the span of 4 months
• Onboarding and working closely with Search Engine & Social Media Marketing Consultants to ensure revenue goals are attained while maintaining a low ACOS.
• Delivered an inbound marketing strategy for our B2B team including;
• Onboarding and training of several LinkedIn lead generation tools
• Led the charge of creating several landing pages for the B2B team which led to an increase in subscribers for our B2B email marketing strategy through HubSpot
• Identified gaps in using our HubSpot subscription and assisted the B2B team in applying best practices of the CRM.
• Introduced new payment gateways for the brand’s website including Fast Checkout services, Buy Now Pay Later services (BNPL’s) along with a new default payment gateway
• Successfully onboarded a Click and Collect service for our UK website.
• Introduced a CSR initiative where buyers can opt-in to make a donation to a foundation that we felt made a difference

Project Lead @ X11 Homeware Ltd (January 2019 - August 2021)

• Supervising team of virtual assistants whose main responsibilities included; customer support (email and chat support), creation and optimization of product listings on various eCommerce channels as well as managing inventory levels at warehouse and channel partner level.
• Training, assistance, and mentoring virtual assistants
• Managing payroll for virtual assistants
• Identifying and procuring profitable, new private label products for the company to sell on online channels such as company the website, Amazon, eBay, and Wayfair.
• Managing production timelines with manufacturers in Pakistan and China
• Managing FOB shipping to the United Kingdom and helping sort out customs and VAT responsibilities
• Strategizing deliverables in lieu of company objectives in order to benefit from seasonal spikes in online retail
• Managing digital marketing initiatives on social media channels and marketplaces

Corporate Sales Manager @ Accor Middle East (September 2017 - September 2020)

• Proactive Corporate Sale
• Increased hotel’s corporate business mix from 2% ACT LY to the current 8% OTB
• Managing key accounts and geographic areas for the hotel and working to maximize business opportunities that each may represent
• Sourcing new potential accounts for the hotel along with managing existing RFP accounts through liaising with global account managers, travel agency partners, and the hotel’s global sales team.
• Consistently sourcing and contracting local corporate accounts and exploring business opportunities in new areas of the city
• Reporting to Hotel Manager & Cluster Director of Sales & Marketing on daily activities and weekly revenue contribution.
• Representing corporate sales for activities and project updates in weekly revenue meetings ·Using Opera
• PMS and Sales & Catering system for reporting and studying past and present business trends.

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