Electrify Me
“I recommend implementing Bettersource hires into any business if you want to get ahead of the competition.”
Highlights
- —Scaled to 40+ roles without compromising quality
- —Reduced operating costs while increasing team stability
- —Embedded global team aligned with internal culture
- —Strategic partnership delivering a competitive edge
Scaling smarter from day one
When Jamie Marciniak founded Electrify Me, the mission was to help homeowners across Australia and the UK access clean energy — education, government rebates, and installation of solar panels, hot water systems, induction cooktops, and more. As a fast-moving startup, he needed to scale his team quickly without giving up quality or control.
The Challenge
Electrify Me had the kind of scaling problem every startup would trade for — strong demand, national growth, and international expansion plans in year one. What was in short supply was the time and bandwidth to build a full operational team via traditional hiring. Onshore recruitment was too slow, too expensive, and too rigid for the pace of the business.
The Solution
Jamie had worked with Bettersource on prior ventures and partnered again for Electrify Me. Through the insourcing model he directly hired and managed global team members who slotted into his internal operations.
These were not outsourced agents. They were trained and mentored by Jamie’s leadership team, held to his internal performance bar, and became an extension of the onshore team. The team spanned sales and support, marketing, finance, and operations — every function built to scale.
“Their employees are my employees. We train them, manage them, and they work exactly to our internal expectations.”
The Outcome
Within months, Electrify Me had grown to 40+ global roles across multiple functions. The model delivered:
- —Lower payroll costs
- —Faster hiring without quality trade-offs
- —Strong cultural alignment between global and local teams
- —A consistent, stable workforce that scaled with the business
A strategic partnership
The insourcing model kept operational control with Jamie’s team while unlocking the flexibility to scale internationally — first Australia, then the UK. The relationship is strategic in nature: Bettersource did not just supply talent, they co-designed the structure, supported onboarding, and helped shape the performance culture Electrify Me is known for.
There’s no one else doing what Bettersource does. If you want to stay ahead of your competitors, not just match them, this is the model. We’ve built a team we’re proud of, and we’ve done it without giving up control, quality, or culture.